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Pristine interfaces, majestic craft & thoughtful software
Upper Left U.S.A · Seattle, Washington
the scenic route starts here ↓
Visit the parks · Stay on the marked path
Founder · Design & Build · Est. 2026
Counterpoint is a consumer travel platform that helps hotel loyalty members unlock the redemptions their points can actually buy. It brings award pricing, real availability, and points-value analysis across the big four hotel chains into one search — surfacing the dates where an aspirational stay costs a fraction of its cash rate, and alerting members the moment award space opens.
I founded Counterpoint and run it solo — product strategy, brand, design system, and the full build from data platform to web app.
Award search: Every property shows its points cost, redemption value, and live availability, sortable so the best-value stays rise to the top
Hotel detail view: Every hotel leads with imagery and an availability calendar, enabling quick decision-making
Value calendar: Open nights graded by point value, surfacing dates where a dream stay costs a fraction of its cash rate
Map search: Award prices pinned across the map, revealing best-value stays without a hotel-by-hotel search
Booking handoff: A moment of delight when linking out to the booking site, reminiscent of a real-world hotel key
Product Designer · 2025 – 2026
Nicknames lets Facebook Groups members show up under a chosen identity — a persistent, per-group username that sits between real names and full anonymity. It's a deliberate departure from Facebook's real-name legacy, bringing the privacy norms of online forums to the world's largest communities while preserving accountability for admins and integrity systems.
On the Groups product team, I designed and scaled nicknames from its early MVP through to the full product offering rolled out globally — driving the integrity work behind harassment controls and blocking, and contributing to the Groups comprehensive identity strategy.
Cross-platform support: Making posting & commenting accessible from more devices
Nickname Creation: Choose how you want to show up in Groups
Nickname profiles: Bringing parity to identity representation
Growth & education: Building awareness and familiarity to boost adoption on a real-name platform
Nickname privacy controls: Providing ways to block harassment and report unwanted activity
Identity flexibility: Participate how you feel most comfortable with all your preferred identities in one place
Founding Designer · 2021 – 2024
Able provides a sophisticated document orchestration platform for commercial lending and other document-intensive financial use cases. It lets financial institutions automate and streamline scoping, collecting, and validating the documentation required to complete transactions.
I joined as the first full-time employee to lead design from seed round MVP to Series A customer adoption at institutions across the country.
Collaborative document workspace: Unblocking communication so that borrowers and lenders stay on the same page
Adaptive deal structure: Lenders can view entity ownership and deal participation at-a-glance, updating automatically as the deal progresses
Automated messaging sequences: Facilitates everything from reminder messages to reach-outs to keep an application on track and new leads warm
Requirement packages: Tailored loan requirement templates codify organization requirements to replace generic checklists
Split-screen task queue: Blaze through daily to-dos by bringing necessary context front-and-center
White-labeled borrower portal: A familiar look builds trust for borrowers from their financial institution
Origination and beyond: Covenant reports alert any issues that may occur during monitoring
Product Designer · 2019 – 2021
Business Suite offers a centralized platform for managing Facebook and Instagram presence — content creation, customer interactions, and analytics — while Meta Accounts Center links personal and business accounts for seamless profile switching. Together they give businesses one unified way to control their presence across Meta's ecosystem.
I planned and implemented several experiences to allow businesses to manage their linked online identities across the Facebook Family of Apps.
Page editing: Enabling admins to quickly edit their Pages so that information always stays up-to-date
Cross-app presence syncing: Allow admins to sync profile changes so that information always stays consistent
Accounts Center Business Profiles: Setting business users up to fully leverage the Meta family of apps
Business Suites assets: Facilitate identity scaling in a way that reflects real-world business structure
Presence linking: Bringing increased transparency and control to profile access
One trail, 2014 — present
DEPARTMENT OF DESIGN — BACKCOUNTRY DIVISION
PACIFIC NORTHWEST REGION
MY TOOLS OF THE TRADE
I CERTIFY THAT THE EQUIPMENT LISTED ABOVE IS PACKED, FIELD-TESTED, AND STAKEHOLDER-READY.
COPY 1 — PERMITTEE · COPY 2 — RANGER STATION · COPY 3 — FILE
FORM 10-26 (REV. 8/26) · DESIGN PRINTING OFFICE: SEATTLE
College football is my favorite sport, Sko Dawgs
Over a decade of playing just one more turn
Thanks to dhof for blitmaps which was my introduction to crypto and NFTs
Sometimes the real scale tool is actually just adding fertilizer to my garden
I collect bar coasters; this is my latest from Silver City Brewery
Our two cats, Apollo and Kepler. Yes, we dressed them like this. No, they didn't like it
More about me
I'm a product designer who likes the messy early stages — the part where nobody's quite sure what the thing is yet. I've done that as the first design hire at a seed-stage fintech (and stayed through its acquisition), inside some of the biggest social products on earth, and now for myself, building Counterpoint. I believe craft is a form of respect, that shipped beats perfect, and that the web is allowed to be fun. Proudly built in Seattle.
— Justin
